The Show

The Atlanta Formula podcast is more than just a show.  It's a narrative journey exploring the city's rich culture, history, and the vibrant energy of its people.  Our mission is to provide listeners with a mix of deep insights, lively debates, and unique stories. By the end of each episode, our goal:

laughter,

learning,

a deeper connection to da A.

The Host

Zettler Clay IV, a proud southwest Atlanta native, is the voice behind The Atlanta Formula podcast.

Just like his career background, The Formula is diverse in its content. The show dives deep into Atlanta's multifaceted dynamics, offering listeners a genuine native perspective. Celebrated for its captivating content, the podcast masterfully simplifies intricate topics, connecting Atlanta's pulse to the broader world.